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		Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm Institute of Marketing CAM Foundation Series: Marketing series (London, England). Professional development. Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995 Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995. Place hold Add to cart (remove)
		Below-the-line promotion / John Wilmshurst. by Wilmshurst, John Chartered Institute of Marketing Series: Marketing series (London, England). Professional development. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993 Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55. Place hold Add to cart (remove)

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