Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr.

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Material type: Text

TextSeries: Portable MBA seriesPublication details: New York : Wiley, c1994.Description: xiv, 319 p. ; 27 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 W467 1994 (Browse shelf(Opens below))	Available		3UPML00009287

Includes bibliographical references (p. 295-307) and index.

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