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Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
  • Langlois, Richard N
  • Robertson, Paul L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Availability: Items available for loan: University Library (1)Call number: HD2326 L36.

New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: College of Science and Mathematics (1)Call number: HD9000.5 .F86 2011.

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