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		No cover image available Highlighting values and reputation : development of a brand positioning and public relations-driven integrated marketing communication plan for an academic institution (USEP TAGUM-MABINI campus as a case in point) / Sizzle Marl Ledres, Ma. Teresa R. Escano, adviser by Ledres, Sizzle Marl [author] Escano, Ma. Teresa R [adviser] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Davao City: College of Humanties and Social Sciences, University of the Philippines Mindanao, c2016 Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 Availability: Not available: University Library: Preservation Copy (1). Lists: BA Communication Arts. Add to cart (remove)

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