Includes bibliographical references and index.

Profit : open books, cash flow, and income -- Build : balance sheet, risk, financing, and diversification -- Compete : economics and competition -- Adapt : monetary and fiscal policy, the economic cycle, and economic systems -- Grow : global -- Lead : vision, integrity, change, and teams -- Own : entrepreneurship, innovation, and forms of ownership -- Act : ethics and corporate social responsibility -- Plan : roles, mission, strategy, and plans -- Organize : organization structure, culture, and employee recruitment, selection, and hiring -- Direct, control, evaluate : decision making, delegating, and appraising -- Discover : the marketing mix, market research, and target marketing -- Create : product innovation, branding, pricing, and value -- Communicate : promotions and marketing communications -- Decide : the IT organization, data-driven decisions, and IT risks -- Improve : operations, quality, and distribution -- Connect : business presentations, e-mail, and memos -- Enforce : business law -- Advance : careers, networking, and interviewing -- Invest : your money, your future.