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Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. by
  • DeBruicker, Stewart
  • Quelch, John A
  • Ward, Scott, 1942-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986
Availability: Items available for loan: University Library (1)Call number: HF5415.3 D43 1986.

Promotional decesion making : practice and theory Series: McGraw-Hill Marketing Science Instotute series
Material type: Text Text; Format: print ; Literary form:
Availability: Items available for loan: University Library (1)Call number: HF5415.3 R6.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, Paul W
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: University Library (1)Call number: HF5415.3 .E53 1990.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: University Library (1)Call number: HF5415.13 S87 1976.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. by
  • Engel, James F
  • Kollat, David T [joint author.]
  • Blackwell, Roger D [joint author.]
Series: Holt, Rinehart, and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart, and Winston [1968]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 E5 1968.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

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