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Marketing research: management and methods [by] Walter B. Wentz.

By: Material type: TextTextPublication details: New York, Harper & Row [1972]Description: xii, 590 p. illus. 24 cmISBN:
  • 0060470070
Subject(s): DDC classification:
  • 658.8/3/018
LOC classification:
  • HF5415.2 .W45
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book University Library Regular Circulation Circulating HF5415.2 W45 (Browse shelf(Opens below)) Available 3UPML00006217

Includes bibliographies.

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