Developing a market orientation / Rohit Deshpande, editor.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999.Description: vii, 320 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.2 .D44 1999 HF5415.2 .D44 1999 (Browse shelf(Opens below))	Available		3UPML00017239

Papers originally published as Marketing Science Institute working papers.

Includes bibliographical references and indexes.

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