Applying the five factor model personality trait and spatial syntax analysis for determining movement patterns in shopping malls / Genisse Reville C. Corona; Ryan C. Songcayauon, adviser
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TextPublication details: 2018Description: 322 leavesSubject(s): Dissertation note: Thesis (BS Architecture) University of the Philippines Mindanao, 2018 Abstract: The spatial configuration of a building and its spatial complexity may affect visitors’ movement patterns, orientation, and way-finding behavior. This study, entitled Applying the Five Factor Personality Trait and Space Syntax Analysis for Determining Movement Patterns in Shopping Malls was conducted to determine the significance of the shoppers’ personality trait with regards to the spatial configuration of the mall. Moreover, the shopping patterns of the people with different personality traits were determined and analyzed for strategizing and planning the effective floor layouts of the mall to increase shoppers’ satisfaction and experience that may possibly help in maximizing mall profit or business opportunities of interior spaces.
The study uses a quantitative approach in both Space Syntax Analysis and Personality Trait Analysis. Shoppers were categorized based on their dominant five-factor trait and their shopping patterns were correlated with the values produced by the space syntax maps including convex and axial maps, depth of paths, functional distribution, and number of divisions of the study malls including SM City Mall of Davao, Victoria Plaza, Abreeza Ayala Mall, NCCC Mall of Davao, and Gaisano Mall of Davao respectively.
Results of the study show that movement patterns of the shoppers are more correlated with depth than convex and axial articulations, functional distribution, depth and number of divisions. Also, the shoppers' patterns tend to have similar priorities of the interior spaces but differ more by depth. People who are conscientious dominant are found out to consistently have the least paths in all the study malls which Extraversion and Openness dominant shoppers tend to have more exploration tendencies of the spaces inside the malls. Therefore, it is concluded that in the floor layout must be influenced by depth, in which the spaces with the shallowest depth are the conscientious related spaces and the deep spaces must be rated to extraversion and openness zones.
The research proponent recommends using the set of guidelines presented in the latter parts of this book to serve as design guide in planning the layout of the mall’s interior spaces.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Thesis
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University Library General Reference | Room-Use Only | LG993.5 2018 A7 C67 (Browse shelf(Opens below)) | Available | 3UPML00025671 | |
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Thesis
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University Library Archives and Records | Non-Circulating | LG993.5 2018 A7 C67 (Browse shelf(Opens below)) | Available | 3UPML00041058 |
Thesis (BS Architecture) University of the Philippines Mindanao, 2018
The spatial configuration of a building and its spatial complexity may affect visitors’ movement patterns, orientation, and way-finding behavior. This study, entitled Applying the Five Factor Personality Trait and Space Syntax Analysis for Determining Movement Patterns in Shopping Malls was conducted to determine the significance of the shoppers’ personality trait with regards to the spatial configuration of the mall. Moreover, the shopping patterns of the people with different personality traits were determined and analyzed for strategizing and planning the effective floor layouts of the mall to increase shoppers’ satisfaction and experience that may possibly help in maximizing mall profit or business opportunities of interior spaces.
The study uses a quantitative approach in both Space Syntax Analysis and Personality Trait Analysis. Shoppers were categorized based on their dominant five-factor trait and their shopping patterns were correlated with the values produced by the space syntax maps including convex and axial maps, depth of paths, functional distribution, and number of divisions of the study malls including SM City Mall of Davao, Victoria Plaza, Abreeza Ayala Mall, NCCC Mall of Davao, and Gaisano Mall of Davao respectively.
Results of the study show that movement patterns of the shoppers are more correlated with depth than convex and axial articulations, functional distribution, depth and number of divisions. Also, the shoppers' patterns tend to have similar priorities of the interior spaces but differ more by depth. People who are conscientious dominant are found out to consistently have the least paths in all the study malls which Extraversion and Openness dominant shoppers tend to have more exploration tendencies of the spaces inside the malls. Therefore, it is concluded that in the floor layout must be influenced by depth, in which the spaces with the shallowest depth are the conscientious related spaces and the deep spaces must be rated to extraversion and openness zones.
The research proponent recommends using the set of guidelines presented in the latter parts of this book to serve as design guide in planning the layout of the mall’s interior spaces.
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