Thesis (Master in Management) -- University of the Philippines Mindanao, 2023

The paper, D & G Burger Bangkal Strategic Plan, focuses on how to help revive the entity’s operations after its temporary closure in December 2022. The birth of the company was during the COVID-19 pandemic. The pandemic has brought positive and negative effects, resulting in various setbacks, challenges, and success stories. Sales have increased due to online ordering applications and, at the same time, have undesirable effects on implementing health restrictions. Moreover, varied issues were explicitly linked to the organization and human resource management in which some HR systems were not in place; some problems with financial/ accounting practices; ineffective marketing strategies on customer analysis, selling products and services, pricing, products planning, and service planning; as well as concerns on inventory and purchasing. The strategies and methodologies were anchored in the company’s vision, mission, and goals and used to address the areas of concern guided by Haines’s Conceptual Framework – ABSDE Model. The goal of the entity is to improve and strengthen its operations and to increase the revenue by 5% by the end of five years, by creating an inventory and purchasing system, increasing productivity, and focusing on profitable and flagship items on the menu; to establish a robust internal control and forecasting system and to reduce the cost of sales and operating expenses; improve advertising by having a strong media presence and emphasizing branding and customer loyalty; and highlight employee benefits and welfare and provide training intervention. The method of the study is through key informant interviews and focused discussions with the key personnel acquired essential information about the company’s background and data on its finance and operations. It was further analyzed through Internal Factor Evaluation Matrix to determine its strengths and weaknesses. While the entity’s secondary data was scrutinized by external analysis using Political, economic, Social, Technological (PEST), and Competitive factors and opportunities and threats were further assessed through the External Factor Evaluation Matrix. The strategy-formulation analytical framework using the SWOT Matrix is an important matching tool that helped in proposing the following alternative strategies: Market Penetration, Market Development, and Product Development. All the proposed strategies will be adopted in different timelines, giving priority to the product development. The plans for the four key functional areas, which are organization and human resources, marketing, finance, and operations, should be undertaken through the implementing activities to carry out the entity’s strategic goals effectively. A Monitoring Framework and Contingency Plan was prepared to monitor the implementation of the identified strategies