Thesis (Master in Management) -- University of the Philippines Mindanao, 2023

T & C Rental and Events Services is a business entity in Central Visayas, Philippines. The entity was established in 2012, and after ten years of operations, it grew to have five satellite offices. They venture into both plain plastic and specially designated tables and chairs. As of 2023, they have five permanent employees and fifty event-based staff. The management team is vocal about being risk-averse. The business is highly liquid and has a low inventory acquisition and expansion rate. T & C has a minimal geographical presence in the whole region. The business owner also acts as the Accounting and Human Resources Manager. There are two other management team members: the Sales and Marketing Manager and the Operations Manager. The business has a driver and one administrative assistant. The Strategic Conceptual Framework of Fred David was used as a guide in this paper. Internal and external factors were analyzed and considered in identifying the appropriate strategies for the business. T & C has few training and employee development activities, and they need to have a transparent system for monetary incentives resulting in a high attrition rate. They do not have a standard hiring process and often rely on referrals. The business is profitable, but they need to use its financial statements and resources to fast-track the growth of the business. Then do not conduct financial analysis and settle only to get a positive net income. The business has a strong presence on social media but needs to be more consistent regarding engagement and postings. They do not have a defined budget for social media paid advertisements and other online activities that would help engage with its clients. The brands and business setup cannot be easily identified even in their physical satellite offices since they need signages. All management team members help manage the business’s day-to-day operations since they are assigned to different satellite offices. The absences and tardiness during actual fieldwork have also been a problem.in response to various business concerns, the following strategic goals are identified: business expansion in other geographical locations within Central Visayas, an increase in the number of followers on all social media accounts, an increase in gross income, proper management in cash, buildings a culture of excellence and integrity, and increase in the number of inventories either by purchasing or manufacturing. Aligned with the Vision, Mission, and Strategic Goals, market and product development are two main strategies identified using the Quantitative Strategic Planning Matrix. Market development focuses, on the geographical expansion of the business to the top 13 most populous cities and municipalities in Central Visayas. On the other hand, product development focuses on enhancing their inventories and offered services. Various strategic actions and programs are identified for each vital business area. For human resources and development, standard profiling and the hiring process will help the management identify its people’s training and development needs. Employee manuals can also contain essential information about the hiring and onboarding processes. Motivation is also crucial. That’s why strengthening the financial incentives, especially bonus funds, is also identified. The marketing aspect of the business can be strengthened through social media postings, funds, and posting schedules. Both contemporary and traditional aspects were considered. The financial aspect can be strengthened by identifying budgets so that the company will have a guide on how much to spend and how to do the business efficiently. Lastly, the operations can be organized by identifying proper work schedules. A new organizational chart was also identified when the expansion program would become successful. The financial standing of the business was challenged during the COVID-19 pandemic. They incurred 367,002.64 pesos of losses in 2020 but regained their positive profit trend in 2021 since they also tried venturing into selling some of their inventories and truck rentals. Generally, T & C has been profitable, as evident in its financial performance.