Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By:

Saunders, M. N. K [author.]

Contributor(s):

Material type: Text

TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292402727

Subject(s):

Additional physical formats: Online version:: Research methods for business studentsDDC classification:

650.072 23/eng/20221107

LOC classification:

HD30.4 .S28 2023

Contents:

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

List(s) this item appears in: Master in Management

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HD30.4 S28 2023 (Browse shelf(Opens below))	Available		3UPML00019785

JMP Sarmiento (Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

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