The marketing plan / William A. Cohen.
Material type: TextPublication details: New York : Wiley, c2001.Edition: 3rd edDescription: x, 397 p. : ill. ; 28 cmISBN:- 0471384127 (pbk. : alk. paper)
- 658.8/02 21
- HF5415.13 .C6348 2001
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 C6348 2001 (Browse shelf(Opens below)) | Available | 3UPML00017142 |
Includes bibliographical references (p. 363-380) and index.
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