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		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994. Place hold Add to cart (remove)
		Contemporary advertising / William F. Arens. by Arens, William F Series: The McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text Publication details: Boston : McGraw-Hill Irwin, c2002 Availability: Items available for loan: School of Management (2)Call number: HF5821B62 2002, ... Place hold Add to cart (remove)

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