Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5801 S98 (Browse shelf(Opens below))	Available		3UPML00004981

Includes bibliographical references (p. 229-235) and index.

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