Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr.
Material type: TextSeries: Portable MBA seriesPublication details: New York : Wiley, c1994.Description: xiv, 319 p. ; 27 cmISBN:- 0471595764 :
- 658.8/12 20
- HF5415.13 .W467 1994
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 W467 1994 (Browse shelf(Opens below)) | Available | 3UPML00009287 |
Includes bibliographical references (p. 295-307) and index.
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