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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by
  • Loudon, David L
  • Della Bitta, Albert J
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.32 L67 1993.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: School of Management (2)Call number: HF5415 S745 1991, ...

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