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Marketing : concepts and strategies / William Pride, O.C. Ferrell. by
- Pride, William M
- Ferrell, O. C
Edition: 7th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Houghton Mifflin Co., c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 P25 1991.
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Marketing cases / Mary C. Gilly, William M. Pride and O.C. Ferrell by
- Pride, William M
- Ferrell, O. C
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Publication details: Dallas Geneva, Illinois : Hougton Mifflin, c1989
Availability: Items available for loan: University Library (1)Call number: HF5415 G55 1989.
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