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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, Paul W
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: University Library (1)Call number: HF5415.3 .E53 1990.

Marketing research in the developing countries; a handbook. Foreword by Jan Tinbergen. by
  • Kracmar, John Z
Series: Praeger special studies in international economics and development
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Praeger Publishers [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 K73.

Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Promotional decesion making : practice and theory Series: McGraw-Hill Marketing Science Instotute series
Material type: Text Text; Format: print ; Literary form:
Availability: Items available for loan: University Library (1)Call number: HF5415.3 R6.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

Market research [by] Robert Ferber by
  • Ferber, Robert, 1922-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1949]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 F42 1949.

Findex : the worldwide directory of market research reports, studies and surveys, 1997 / Angela Hitti, managing editor.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bethesda, MD : Cambridge Information Group, 1997
Availability: Items available for loan: University Library (1)Call number: HF5412.2 F55 1997.

The bibliography of marketing research methods / John R. Dickinson. by
  • Dickinson, John R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : Lexington Books, c1986
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D52 1986.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: University Library (1)Call number: HF5415.13 S87 1976.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Market research [by] Robert Ferber by
  • Ferber, Robert, 1922-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1949]
Availability: No items available.

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. by
  • Engel, James F
  • Kollat, David T [joint author.]
  • Blackwell, Roger D [joint author.]
Series: Holt, Rinehart, and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart, and Winston [1968]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 E5 1968.

Cases in consumer behavior / F. Stewart DeBruicker, Scott Ward. by
  • DeBruicker, Stewart
  • Ward, Scott, 1942- [joint author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs , N.J. : Prentice-Hall, 1980
Availability: Items available for loan: University Library (2)Call number: HF5415.3 D42 1980, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Marketing research and analysis : a course syllabus in business administration 234 / Ben Paul B. Gutierrez. by
  • Brown, Lyndon O
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [s.l.] : [s.n.], c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 G88 2001.

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