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Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith. by
  • Cross, Richard, 1947-
  • Smith, Janet, 1953-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.5 C76 1995.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Clients forever : how your clients can build your business for you / by Doug Carter and Jennifer Green. by
  • Carter, Doug
  • Green, Jennifer
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2003
Availability: Items available for loan: University Library (1)Call number: HF5438.25 C367 2003.

The relationship-based enterprise: powering business success through customer relationship management / Ray McKenzie,1946- by
  • McKenzie, Ray, 1946-
  • DMR Consulting, Center for Strategic Leadership
Material type: Text Text
Publication details: Toronto : McGraw-Hill, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.5 M24 2000.

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
  • Blattberg, Robert C, 1942-
  • Getz, Gary, 1955-
  • Thomas, Jacquelyn S, 1969-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.

The compleat Filipino / Conchitina Sevilla-Bernardo. by
  • Bernardo, Conchitina Sevilla
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pasig City : Anvil, c1997
Availability: Items available for loan: University Library (1)Call number: BF 723 P4 B47.
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