| 000 | 00813cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | tlc00000532 | ||
| 005 | 20220923115530.0 | ||
| 008 | 810831s1982 nyua b 00000 eng | ||
| 010 | _a 81014316 //r84 | ||
| 020 | _a007048922X (pbk.) | ||
| 050 | 0 |
_aHF5415.13 _b.R364 |
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| 090 |
_aHF5415.13 _bR364 |
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| 082 | 0 |
_a658.8 _219 |
|
| 245 | 0 | 0 |
_aReadings in marketing strategies and programs / _c[compiled by] Joseph P. Guiltinan, Gordon W. Paul. |
| 260 | 0 |
_aNew York : _bMcGraw-Hill, _cc1982. |
|
| 300 |
_axii, 591 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement _xAddresses, essays, lectures. |
|
| 650 | 0 |
_aMarketing _xAddresses, essays, lectures. |
|
| 700 | 1 | 0 | _aGuiltinan, Joseph P. |
| 700 | 1 | 0 | _aPaul, Gordon W. |
| 999 |
_c1074 _d1074 |
||