| 000 | 01146pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000005574 | ||
| 005 | 20230531145546.0 | ||
| 008 | 980323s1998 maua b 001 0 eng | ||
| 020 | _z0256209820 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1999 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 090 |
_aHF5415.13 _bM369 1999 |
||
| 100 | 1 |
_aPerreault, William D. _912100 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiv, 791, 31 p. : _bill. ; _c29 cm. + _e1 computer laser optical disc (4 3/4 in.) |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _912101 |
|
| 504 | _aIncludes bibliographical references (p. 743-786) and index. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. | ||
| 650 | 0 |
_aMarketing _xManagement. _912102 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _912103 |
|
| 658 | _aMaster in Management | ||
| 999 |
_c16312 _d16312 |
||