| 000 | 00693cam a2200217 i 4500 | ||
|---|---|---|---|
| 001 | tlc00001563 | ||
| 005 | 20230531145546.0 | ||
| 008 | 780524s1978 ilua b 00110 eng | ||
| 010 | _a 77088299 //r852 | ||
| 020 | _a0256020485 | ||
| 050 | 0 |
_aHF5415.13 _b.M3 1978 |
|
| 082 | _a658.8 | ||
| 090 |
_aHF5415.13 _bM22 1978a |
||
| 100 | 1 | 0 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _912104 |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 250 | _a6th ed. | ||
| 260 | 0 |
_aHomewood, Ill. : _bR. D. Irwin, _c1978. |
|
| 300 |
_axix, 767 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _912105 |
|
| 999 |
_c16313 _d16313 |
||