000 | 00687cam a2200217 i 4500 | ||
---|---|---|---|
001 | tlc00001562 | ||
005 | 20230531145546.0 | ||
008 | 750224s1975 ilua b 00110 eng | ||
010 | _a 74082928 //r852 | ||
020 | _a0256015678 | ||
050 | 0 |
_aHF5415.13 _b.M3 1975 |
|
082 | _a658.8 | ||
090 |
_aHF5415 _bM22 1975 |
||
100 | 1 | 0 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _912110 |
245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
250 | _a5th ed. | ||
260 | 0 |
_aHomewood, Ill. : _bR. D. Irwin, _c1975. |
|
300 |
_axvi, 694 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _912111 |
|
999 |
_c16315 _d16315 |