000 00687cam a2200217 i 4500
001 tlc00001562
005 20230531145546.0
008 750224s1975 ilua b 00110 eng
010 _a 74082928 //r852
020 _a0256015678
050 0 _aHF5415.13
_b.M3 1975
082 _a658.8
090 _aHF5415
_bM22 1975
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_912110
245 1 0 _aBasic marketing :
_ba managerial approach /
_cE. Jerome McCarthy.
250 _a5th ed.
260 0 _aHomewood, Ill. :
_bR. D. Irwin,
_c1975.
300 _axvi, 694 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_912111
999 _c16315
_d16315