000 00834pam a2200253 a 4500
001 UPMIN-00000000945
005 20230531145549.0
020 _a0844235792
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.P3248 1993
090 _aHF5415.13
_b P32 1993
082 0 0 _a658.8
_220
100 1 _aParmerlee, David.
_912153
245 1 0 _aPreparing the marketing plan /
_cDavid Parmerlee.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1993.
300 _axii, 138 p. :
_bill. ;
_c28 cm.
440 0 _aAmerican Marketing Association marketing toolbox
_912154
500 _a"American Marketing Association"--Cover.
650 0 _aMarketing
_xManagement.
_912155
650 0 _aStrategic planning.
_91560
710 1 _aAmerican Marketing Association.
_99903
658 _aMaster in Management
999 _c16332
_d16332