000 01077cam a22002894a 4500
001 UPMIN-00000000944
005 20230531145550.0
008 971124s1998 enka bs 001 0 eng
020 _a0471963399 (cloth : alk. paper)
020 _a0471964301 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.M695 1998
090 _aHF5415.13
_bM695 1998
100 1 _aMoutinho, Luiz.
_96651
245 1 0 _aQuantitative analysis in marketing management /
_cLuiz Moutinho, Mark Goode, and Fiona Davies.
260 _aChichester ;
_aNew York :
_bJohn Wiley & Sons,
_cc1998 (1999 printing)
300 _ax, 331 p :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement
_xStatistical methods.
_912169
650 0 _aMarketing
_xManagement
_xMathematical models.
_912170
700 1 _aDavies, Fiona.
_912171
700 1 _aGoode, Mark.
_912172
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix07/97049694.html
658 _aMaster in Management
999 _c16336
_d16336