000 | 01077cam a22002894a 4500 | ||
---|---|---|---|
001 | UPMIN-00000000944 | ||
005 | 20230531145550.0 | ||
008 | 971124s1998 enka bs 001 0 eng | ||
020 | _a0471963399 (cloth : alk. paper) | ||
020 | _a0471964301 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.M695 1998 |
090 |
_aHF5415.13 _bM695 1998 |
||
100 | 1 |
_aMoutinho, Luiz. _96651 |
|
245 | 1 | 0 |
_aQuantitative analysis in marketing management / _cLuiz Moutinho, Mark Goode, and Fiona Davies. |
260 |
_aChichester ; _aNew York : _bJohn Wiley & Sons, _cc1998 (1999 printing) |
||
300 |
_ax, 331 p : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement _xStatistical methods. _912169 |
|
650 | 0 |
_aMarketing _xManagement _xMathematical models. _912170 |
|
700 | 1 |
_aDavies, Fiona. _912171 |
|
700 | 1 |
_aGoode, Mark. _912172 |
|
856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix07/97049694.html |
|
658 | _aMaster in Management | ||
999 |
_c16336 _d16336 |