000 00780pam a22002414a 4500
001 tlc00010308
003 DLC
005 20230531145552.0
008 990817s2000 ilua b 001 0 eng
010 _a 99045663
020 _a0658001221
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5414
_b.E18 2000
090 _aHF5414
_b.E18 2000
082 0 0 _a658.5
_221
100 1 _aEarle, Richard,
_d1932-
_912215
245 1 4 _aThe art of cause marketing :
_bhow to use advertising to change personal behavior and public policy /
_cRichard Earle.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c2000.
300 _axii, 322 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 305) and index.
650 0 _aSocial marketing.
_912216
999 _c16351
_d16351