| 000 | 00942cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00009013271 | ||
| 005 | 20230531145557.0 | ||
| 008 | 090105s2010 mauab b 001 0 eng | ||
| 020 | _a9780073380957 (alk. paper) | ||
| 020 | _a0073380954 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dCDX _dBWX _dYDXCP _dDLC |
||
| 090 | 0 |
_aHF5415 _b.G675 2010 |
|
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aGrewal, Dhruv. _912271 |
|
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxxv, 683 p. : _bill. (chiefly col.), col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 625-656) and indexes. | ||
| 650 | 0 |
_aMarketing. _95200 |
|
| 700 | 1 |
_aLevy, Michael, _d1950- _912272 |
|
| 658 |
_aMarketing Management _cM211, _2MM, School of Management |
||
| 905 | _aFo | ||
| 999 |
_c16375 _d16375 |
||