| 000 | 00887cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00009013253 | ||
| 005 | 20230531145557.0 | ||
| 008 | 830729s1984 njua b 001 0 eng | ||
| 020 | _a0135579279 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 090 | 0 |
_aHF5415.13 _b.K64 1984 |
|
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aKotler, Philip. _911391 |
|
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control / _cPhilip Kotler. |
| 250 | _a5th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1984. |
||
| 300 |
_axxi, 792 p. : _bill. ; _c25 cm. |
||
| 440 | 4 |
_aThe Prentice-Hall series in marketing _912278 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _912279 |
|
| 658 |
_aMarketing Management _cM211, _2MM, School of Management |
||
| 905 | _aFo | ||
| 999 |
_c16378 _d16378 |
||