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| 008 | 820524s1982 ilua 00010 eng | ||
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| 020 | _a0030576369 (pbk.) | ||
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| 100 | 1 | 0 | _aZikmund, William G. |
| 245 | 1 | 0 |
_aCases in marketing research / _cWilliam G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. |
| 260 | 0 |
_aChicago : _bDryden Press, _cc1982. |
|
| 300 |
_a344 p. : _bill. ; _c24 cm. |
||
| 650 | 0 |
_aMarketing research _xCase studies. _912373 |
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| 700 | 1 | 0 |
_aLundstrom, William J. _912374 |
| 700 | 1 | 0 |
_aSciglimpaglia, Donald M. _912375 |
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_c16420 _d16420 |
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