000 00756nam a2200205 4500
001 UPMIN-00000006254
005 20230601131026.0
020 _a0070860815
090 _aHF5415.5
_bM24 2000
100 _aMcKenzie, Ray,
_d1946-
_912431
245 0 0 _aThe relationship-based enterprise:
_bpowering business success through customer relationship management /
_cRay McKenzie,1946-
260 _aToronto :
_bMcGraw-Hill,
_cc2001.
300 _axiv, 368 p. :
_bill. ;
_c24 cm.
650 0 _aCustomer relations.
_912183
504 _aIncludes bibliographical references and index.
710 _aDMR Consulting, Center for Strategic Leadership.
_912432
658 _aSupply Chain Management
_cMGT191,
_2BSABE, School of Management
905 _aFo
999 _c16438
_d16438