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008 100222s2011 njua b 001 0 eng
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
_eclaim1 2011-07-21
955 _wrd05 2010-02-25
_fxh14 2011-07-28 to BCCD
010 _a 2010006664
020 _a9780136109235 (pbk.)
020 _a0136109233 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5548.32
_b.T87 2011
082 0 0 _a658.8/72
_222
245 0 0 _aIntroduction to electronic commerce /
_cEfraim Turban ... [et al.].
250 _a3rd ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_c2011.
300 _axlii, 495 p. :
_bill. ;
_c26 cm.
500 _aPrev. ed. published under author: Efraim Turban.
504 _aIncludes bibliographical references and index.
505 0 _aOverview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
650 0 _aElectronic commerce.
_99761
700 1 _aTurban, Efraim.
_912765
700 1 _aTurban, Efraim.
_tIntroduction to electronic commerce.
_912766
999 _c16575
_d16575