| 000 | 00826aam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000003633 | ||
| 005 | 20230603145558.0 | ||
| 008 | 930825s1993 at a b 001 0 eng | ||
| 020 | _a1863733582 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5822 _b.S84 1993 |
| 090 |
_aHF5801 _bS98 |
||
| 100 | 1 |
_aSutherland, Max. _913098 |
|
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland. |
| 260 |
_aSt. Leonards, NSW : _bAllen & Unwin, _c1993. |
||
| 300 |
_axvii, 246 p. : _bill. ; _c22 cm. |
||
| 440 | 0 |
_aAllen & Unwin business and management series _913099 |
|
| 504 | _aIncludes bibliographical references (p. 229-235) and index. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _913100 |
|
| 650 | 0 |
_aConsumer behavior. _93354 |
|
| 658 | _aSOM1 | ||
| 999 |
_c16745 _d16745 |
||