| 000 | 00739cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00006230899 | ||
| 005 | 20230603145606.0 | ||
| 008 | 000313s2001 njua b 001 0 eng | ||
| 020 | _a0130852201 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 090 | 0 |
_aHF5821 _b.L268 2001 |
|
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- _913187 |
|
| 245 | 1 | 0 |
_aAdvertising : _ba framework / _cW. Ronald Lane, J. Thomas Russell. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001. |
||
| 300 |
_axviii, 378 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aRussell, Thomas, _d1941- _913188 |
|
| 999 |
_c16788 _d16788 |
||