000			01404cam a22002654a 4500
001			UPMIN-00006201242
005			20230603145611.0
008			100924s2012 caua b 001 0 eng
020			_a9780132539715
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5718 _b.B659 2012
100	1		_aBove?e, Courtland L. _911589
245	0	0	_aBusiness communication essentials / _cCourtland Bovee, John Thill.
250			_a5th ed.
260			_aNew Jersey : _bPearson Prentice Hall, _cc2012.
300			_axxiii, 401 p. : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAchieving success through effective business communication -- Mastering team skills and interpersonal communication -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Building careers and writing resumes -- Applying and interviewing for employment.
650	0	0	_aBusiness communication. _98839
650	0	0	_aBusiness writing.
650	0	0	_aBusiness presentations.
700	0		_aThill, John V. _911591
090		0	_aHF5718 _bB659 2012
999			_c16813 _d16813