000 00851cam a2200265 a 4500
001 UPMIN-00000005651
005 20230606104009.0
008 950517s1995 nyu 001 0 eng
020 _a0070652910
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5827.2
_b.T76 1996
090 _aHF5827.2
_bT76 1996
082 0 0 _a659.1/11
_220
100 1 _aTrout, Jack.
_913347
245 1 4 _aThe new positioning :
_bthe latest on the world's #1 business strategy /
_cJack Trout with Steve Rivkin.
260 _aNew York :
_bMcGraw-Hill,
_c1996.
300 _axi, 173 p. ;
_c24 cm.
500 _aSequel to: Positioning / Al Ries and Jack Trout. c1986.
500 _aIncludes index.
650 0 _aPositioning (Advertising)
_913348
700 1 _aRivkin, Steve,
_d1947-
_913349
700 1 _aRies, Al.
_tPositioning.
_913350
658 _aSOM1
999 _c16842
_d16842