| 000 | 00751pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00000003631 | ||
| 005 | 20220923122432.0 | ||
| 008 | 970514s1997 maua b 001 0 eng | ||
| 020 | _a0321014111 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.T27 1998 |
| 090 |
_aHF5823 _bT27 |
||
| 082 | 0 | 0 |
_a658.8/2 _221 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aAdvertising and sales promotion strategy / _cGerard J. Tellis. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
||
| 300 |
_axvii, 483 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 658 | _aMaster in Management | ||
| 999 |
_c1700 _d1700 |
||