000 00835cam a22002654a 4500
001 UPMIN-00006230893
005 20230607160806.0
008 041223s2006 maua b 001 0 eng
020 _a0205459536 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHM1221
_b.G87 2006
082 0 0 _a659.2
_222
100 1 _aGuth, David.
_914415
245 1 0 _aPublic relations :
_ba values-driven approach /
_cDavid W. Guth, Charles Marsh.
250 _a3rd ed.
260 _aBoston :
_bPearson/Allyn and Bacon,
_cc2006.
300 _axix, 604 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations.
650 0 _aPublic relations
_xMoral and ethical aspects.
_914416
700 1 _aMarsh, Charles,
_d1955-
_914417
090 0 _aHM1221
_bG87 2006
999 _c17200
_d17200