| 000 | 01418cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | UPMIN-00023990831 | ||
| 005 | 20230614162303.0 | ||
| 008 | 091104s2010 nyua b 001 0 eng | ||
| 020 | _a9780077286408 (pbk. : alk. paper) | ||
| 020 | _a0077286405 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 090 | 0 |
_aP90 _b.B284 2011 |
|
| 082 | 0 | 0 |
_a302.23 _222 |
| 100 | 1 |
_aBaran, Stanley J. _91720 |
|
| 245 | 1 | 0 |
_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley Baran. |
| 250 | _aUpdated 6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2011. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aLaying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media. | |
| 650 | 0 | _aMass media. | |
| 650 | 0 |
_aMass media and culture. _914091 |
|
| 650 | 0 |
_aMedia literacy. _917645 |
|
| 905 | _aFo | ||
| 999 |
_c18178 _d18178 |
||