000			02033nam a22002177a 4500
003			UPMIN
005			20240320144104.0
008			240223b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2023 _bC54 B84
100			_aBuenaobra, Andrea Trisha A. _eauthor _925167
245			_aRaising public awareness: _ban infographic on occupational therapy as an aid in optimal mental health and welfare in Davao City / _cAndrea Trisha A. Buenaobra; Ma. Teresa R. Escano, adviser
260			_c2023
300			_a92 leaves
502			_aThesis _b(BA Communication and Media Arts) _cUniversity of the Philippines Mindanao, _d2023
520	3		_aThe results in the formative evaluation of this research study revealed that there is a lack of public awareness of Occupational Therapy in the mental health setting in Davao City. With this being stated, this study aimed to introduce and raise awareness of Occupational Therapy as an aid in optimal mental health and welfare in Davao City through communication material. The development of the communication material was guided by the Health Communication Program Cycle and the Elaboration Likelihood Model Theory in crafting messages and identifying the material which was targeted to the audience of the study In achieving this, the researcher conducted formative research and analysis from key-informant interviews of healthcare workers and survey on the residents of Davao City to explore the respondents’ socio-demographics, level of awareness on mental health and occupational therapy, and the respondents’ knowledge index on the concepts to curate the appropriate communication material. The result of the study led to the development of an infographic as an effective information and communication (EIC) tool to raise awareness of occupational therapy as an aid in optimal mental health and welfare in Davao City
658			_aUndergraduateThesis _cCOMA200
700			_aEscano, Ma. Teresa R. _eadviser _925168
905			_aFi _aUP
942			_2lcc _cTHESIS _n0
999			_c20540 _d20540