000 02573nam a22002177a 4500
003 UPMIN
005 20240322111215.0
008 240223b |||||||| |||| 00| 0 eng d
040 _cUPMin
090 _aLG993.5 2023
_bC54 F45
100 _aFeliscuzo, Quincy B.
_eauthor
_925183
245 _aPrinted visual materials for flood awareness and preparedness using participatory graphic design:
_b the case of the SHS students of Mangagoy National High School /
_cQuincy B. Feliscuzo; Karen Joyce G. Cayamanda, adviser
260 _c2023
300 _a146 leaves
502 _aThesis
_b(BA Communication and Media Arts)
_cUniversity of the Philippines Mindanao,
_d2023
520 3 _aTraditionally, disaster management agencies have relied on printed materials as a primary means of one-way communication to educate individuals about natural hazards and the risks they pose. However, this approach often limits the effectiveness of communication, as it fails to actively engage and involve the target audience. The use of static and generic materials may not effectively capture the attention or resonate with individuals, leading to reduced awareness and preparedness levels. “This study rolled-out a phenomenological qualitative approach in data collection and analysis through interviews viewed from the lens of participatory communication principles and the stages of participatory design. Graphic design process was also utilized as the medium for the design of the print materials. The analysis and interpretation of results show that participatory design can be used to effectively disseminate flood awareness and preparedness messages to local audiences. The results revealed that print materials for disaster management can be created through a localized and participatory approach in voicing out the flood narratives of the stakeholders involved, positioning them as the center of visual design and print material creation. Thus, the proposed participatory graphic design is a derivative of the Participatory Design methodology. Among the recommendations is the development of an action plan to maximize the impact of the student designed posters and ensure the effective communication of flood related messages. The study calls for future participatory design studies to explore various dimensions, impact assessment, evaluation strategies, and provide recommendations on improving communication and community engagement.
658 _aUndergraduateThesis
_cCOMA200
700 _aCayamanda, Karen Joyce G.
_9743
905 _aFi
_aUP
942 _2lcc
_cTHESIS
_n0
999 _c20547
_d20547