000			02427nam a22002177a 4500
003			UPMIN
005			20240322104241.0
008			240226b |||||||| |||| 00| 0 eng d
040			_cUPMin
090			_aLG993.5 2023 _bC54 L86
100			_aLumilang, Krizzha Mae R. _eauthor _925192
245			_aBridging barriers on risk management and preparedness through participatory designing of a visual communication tool: _bthe case of Higaonon indigenous community of Barangay Caburacanan, Bukidnon / _cKrizzha Mae R. Lumilang; Melissa Claire I. Barrera-Yap, adviser
260			_c2023
300			_a177 leaves
502			_aThesis _b(BA Communication and Media Arts) _cUniversity of the Philippines Mindanao, _d2023
520	3		_aThis research production thesis initially explored the application of a radiobased infomercial in delivering risk preparedness and management information to the Higaonon community of Barangay Caburacana, Malaybalay City. However, the course of this study changed which led to the creation of a visual communication tool specifically a poster risk preparedness and management. The researcher anchored the study to Cappricio‘s Elaboration Likelihood Model. The researcher has changed the theoretical framework of the study to Development Communication Theory (1972) established by Dr. Nora Quebral as it is applicable the underlying principle and participatory nature of the study. The researcher conducted a two-part focused group discussion with members of the Higaonon Community in Brgy. Caburacanan to: 1. Extract their cultural concepts pertaining to environmental hazard, specifically landslides and 2. Do a workshop integrating their conceptualization of hazard to the design of a poster. From the focused-group discussion, the data were analyzed and organized by the researcher and the participants to have a detailed basis for the messages that needed to be curated and conveyed to the target audience. Design elements of the visual communication tool were anchored on the assimilated Higaonon culture. This study produced a localized informational visual communication tool intended to communicate key messages landslide risk preparedness and management tailored to the cultural views and information needs of the target audience
658			_aUndergraduateThesis _cCOMA200
700			_aYap, Melissa Claire I. Barrera _eadviser _925193
905			_aFi _aUP
942			_2lcc _cTHESIS _n0
999			_c20555 _d20555