000 02182nam a22002297a 4500
003 UPMIN
005 20240711150410.0
008 240711b |||||||| |||| 00| 0 eng d
040 _cUPMin
090 _aLG993.5 2019 A7
_bD38
100 _aDave, Othello Ricardo IV G.
_926144
245 _aAnalyzing spatial configurations of various supermarkets through space syntax and its relationship with consumers' spatial cognition /
_cOthello Ricardo G. Dave IV; Angelo Felix N. Regalado, adviser
260 _c2019
300 _a256 leaves
502 _aThesis
_b(BS Architecture)
_cUniversity of the Philippines Mindanao,
_d2019
520 3 _aThis study aimed to explore the role of spatial configuration on the spatial cognition (wayfinding) of an individual in a complex shopping environment specifically, a supermarket. Searching for desired products in these vast spaces holds a significant portion in the shopping experience of a customer which often results in customer dissatisfaction/frustration, especially when spatial configuration is poor within these venues. The reason being is that the venturing of spaces due to unintelligibility of planning causes the product searching activity to take up majority of the customer’s time and effort. The goal of this research was to understand the influence of these various space layouts on the movement/behavior of these consumers and how to manipulate these findings in order to achieve maximum intelligibility and give a responsive stimulus to customers and improve their wayfinding. The findings of the study were that the syntactic value of integration proves to be strongly correlated with a shopper’s number of times spent inside the supermarket and as well as the number of times a shopper seeks assistance from staff/personnel. This implies that the higher integration value, the higher amount of effort that a shopper exerts inside the supermarket.
658 _aArchitectural Design IX: Research Project in Architecture
_cARCH191
658 _aArchitectural Design X: Architectural Design Project
_cARCH192
700 _aRegalado, Angelo Felix N.
_eadviser
_910763
905 _aFi
_aUP
942 _2lcc
_cTHESIS
_n0
999 _c20755
_d20755