000			04172cam a22004818i 4500
001			22418405
003			UPMIN
005			20240820162550.0
008			220210t20222022nyu b 001 0 eng
010			_a 2022004342
020			_a9780367552435 _q(Paperback)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aGV716 _b.F86 2022
082	0	0	_a796.0688 _223/eng/20220509
090			_aGV716 _b.F86 2022
100	1		_aFunk, Daniel C. _q(Daniel Carl), _d1964- _eauthor. _926193
245	1	0	_aSport consumer behaviour : _bmarketing strategies / _cDaniel C Funk, Kostas Alexandris and Heath McDonald.
246	3		_aSport consumer behavior
250			_aSecond Edition.
263			_a2208
264		1	_aNew York, N.Y. : _bRoutledge, _c2022.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"First edition published by Routledge 2016"--T.p. verso.
500			_aMSSalazar (Recommending faculty) AY 2022-2023
504			_aIncludes bibliographical references and index.
505	0		_aContributor biography -- Preface -- Part 1: the sport consumer marketplace -- Introduction to sport consumer behaviour -- The sport product and empirical generalizations -- Sport consumer research and segmentation -- Sport consumer brand management -- Part 2: sport consumers as decision-makers -- Sport consumer decision-making -- A psychological model of sport consumption and decisions -- Part 3: sport consumers as individuals -- Sport consumer motivation -- Sport consumer involvement -- Constraints in sport engagement -- Sport consumer attitudes -- Sport team identification -- Perceptions of service quality and customer satisfaction -- Personality and sport consumers -- Part 4: sport consumers in their social world -- Influence of the socio-cultural environment -- Technology and sport consumer experiences by Heather Kennedy.
520			_a"Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: user experience and service design segmenting consumer markets, building profiles, and branding decision-making and psychological consequences consumer motivation, constraints, and personalities service quality and customer satisfaction socio-cultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), esports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption, and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning"-- _cProvided by publisher.
650		0	_aSports _xMarketing _vCase studies. _926194
650		0	_aConsumer behavior. _93354
658			_cPEd94
658			_cPEd190
700	1		_aAlexandris, Kostas, _eauthor. _926195
700	1		_aMcDonald, Heath, _eauthor. _926196
776	0	8	_iOnline version: _aFunk, Daniel C. (Daniel Carl), 1964- _tSport consumer behaviour _bSecond Edition. _dNew York, N.Y. : Routledge, _c2022. _z9780367552411 _w(DLC) 2022004343
905			_aFo
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBKS _n0
999			_c20794 _d20794