000 02874cam a22004694i 4500
001 17799555
003 UPMIN
005 20241119164349.0
008 130702s2014 caua b 001 0 eng
010 _a 2013025596
020 _a9781118122198 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aR118
_b.S33 2014
082 0 0 _a610.1/4
_223
084 _aMED078000
_2bisacsh
090 _aR118
_b.S33 2014
100 1 _aSchiavo, Renata,
_eauthor.
_926556
245 1 0 _aHealth communication :
_bfrom theory to practice /
_cRenata Schiavo.
250 _aSecond edition.
264 1 _aSan Francisco :
_bJossey-Bass,
_c[2014]
300 _axxxii, 623 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aJossey-bass public health ;
_v217
500 _aNMGlova ( Recommending faculty) AY 2022-2023
504 _aIncludes bibliographical references (p. 539-592) and index.
520 _a"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--
_cProvided by publisher.
650 0 _aCommunication in medicine
_zUnited States.
_926557
650 0 _aHealth promotion
_zUnited States.
_926558
650 0 _aHealth planning
_zUnited States.
_926559
650 7 _aMEDICAL / Public Health.
_2bisacsh
_926560
658 _aHealth Communication
_cCOMM156
776 0 8 _iOnline version:
_aSchiavo, Renata, author.
_tHealth communication
_bSecond edition.
_dSan Francisco : Jossey-Bass, [2014]
_z9781118419120
_w(DLC) 2013027614
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118122198.jpg
905 _aFo
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
_n0
999 _c20949
_d20949