| 000 | 02687cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 17988282 | ||
| 003 | UPMIN | ||
| 005 | 20241119170044.0 | ||
| 008 | 140106s2014 enka b 001 0 eng | ||
| 010 | _a 2013050202 | ||
| 020 | _a9780367770624 | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P475 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 084 |
_aBUS043000 _aBUS000000 _2bisacsh |
||
| 090 |
_aHF5415.123 _b.P475 2023 |
||
| 100 | 1 |
_aPercy, Larry. _926561 |
|
| 245 | 1 | 0 |
_aStrategic integrated marketing communications / _cLarry Percy. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aAbingdon, Oxon : _bRoutledge, _c2014. |
|
| 300 |
_axiv, 320 pages : _billustrations, tables : _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aNMGlova ( Recommending faculty) AY 2022-2023 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate them. Managing these modes is, at its heart, a matter of strategy. A strategic approach to IMC will ensure you brand cohesion, cost effectiveness, a seamless experience of the customer, and a measurable contribution to the goals of the organisation. Now in its second edition, Strategic Integrated Marketing Communications is the only IMC textbook with a strategic perspective to help you meet these goals. New to this edition: New chapters on social media and now to integrate them into your marketing function Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes An extended section on IMC and planningAs an experienced top-level consultant, Percy writes with practicality, clarity and brevity, making this the perfect textbook of choice for shorter courses and learning professionals. "-- _cProvided by publisher. |
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| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aStrategic planning. _91560 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _926562 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh _911496 |
|
| 658 |
_aIntegrated Marketing Communiction _cCOMM155 |
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| 905 | _aFo | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBKS _n0 |
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| 999 |
_c20950 _d20950 |
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