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006			m |o d |
007			cr_|||||||||||
008			230831s2023 nyu ob 001 0 eng
010			_a 2023028912
020			_z9781138613980 _q(paperback)
020			_z9781138613973
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP93
090			_aP93 _bR54 2019
100	1		_aRiffe, Daniel, _eauthor. _926577
245	1	0	_aAnalyzing media messages : _busing quantitative content analysis in research / _cDaniel Riffe, Stephen Lacy, Brendan R. Watson and Frederick Fico.
250			_aFourth edition.
264		1	_aNew York, NY : _bRoutledge, _c2019.
300			_a224 p.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aFirst edition published by Routledge 1998. Fourth edition published by Routledge 2019.
500			_aNMGlova ( Recommending faculty) AY 2022-2023
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Defining content analysis as a social science tool -- Designing a content analysis -- Computers and content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis.
520			_a"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aContent analysis (Communication) _917542
650		0	_aMass media _xResearch _xMethodology. _917425
650		0	_aMass media _xStatistical methods. _926578
658			_aResearch Methods in Communication and Media _cCMA194
700	1		_aLacy, Stephen, _d1948- _eauthor. _926579
700	1		_aWatson, Brendan R., _eauthor. _926580
700	1		_aFico, Frederick _eauthor. _926581
776	0	8	_iPrint version: _aRiffe, Daniel. _tAnalyzing media messages _bFifth edition. _dNew York, NY : Routledge, 2024 _z9781032264691 _w(DLC) 2023028911
905			_aFo
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBKS _n0
999			_c20955 _d20955