000 01705cam a2200373 i 4500
001 19204309
003 UPMIN
005 20241120145600.0
008 160803s2017 cau b 001 0 eng
010 _a 2016023278
020 _a9781506308104 (pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aP96.A86
_bK84 2018
082 0 0 _a808.06/6302
_223
090 _aP96.A86
_bK84 2018
100 1 _aKuehn, Scott A.,
_eauthor.
_926597
245 1 4 _aThe basics of media writing :
_ba strategy-based approach /
_cScott A. Kuehn, Andrew Lingwall.
264 1 _aLos Angeles :
_bSAGE | CQ Press,
_c[2018]
300 _axxxi, 534 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aNMGlova (Recommending faculty) AY 2022-2023
504 _aIncludes bibliographical references and index.
505 0 _aYou as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
650 0 _aMass media
_xAuthorship.
_91763
658 _aFundamentals of Writing in Communication and Media
_cCMA111
700 1 _aLingwall, James Andrew,
_eauthor.
_926598
905 _aFo
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
_n0
999 _c20966
_d20966