000 02423cam a22003978i 4500
001 21916528
003 UPMIN
005 20241120152210.0
008 210225s2021 cau 001 0 eng
010 _a 2021004777
020 _a9781544385686
_q(paperback)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aP96.A86
_bF55 2021
082 0 0 _a808.06/63
_223
090 _aP96.A86
_bF55 2021
100 1 _aFilak, Vincent F.,
_eauthor.
_926599
245 1 0 _aDynamics of media writing :
_badapt and connect /
_cVincent F. Filak.
250 _aThird edition.
263 _a1111
264 1 _aThousand Oaks :
_bSAGE Publishing,
_c2021.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
500 _aNMGlova (Recommending faculty) AY2022-2023
520 _a"Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career. The Third Edition highlights recent developments in writing for websites and blogs, new interviews with working journalists on recent changes in the industry, and updated examples to show success digital media writing strategies"--
_cProvided by publisher.
650 0 _aMass media
_xAuthorship
_vHandbooks, manuals, etc.
_926600
650 0 _aJournalism.
_926601
658 _aFundamentals of Writing in Communication and Media
_cCMA111
905 _aFo
906 _a0
_bvip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
_n0
999 _c20967
_d20967