| 000 | 02708cam a22004338i 4500 | ||
|---|---|---|---|
| 001 | 22234987 | ||
| 003 | UPMIN | ||
| 005 | 20241122173012.0 | ||
| 008 | 210915s2022 nyu b 001 0 eng | ||
| 010 | _a 2021045100 | ||
| 020 |
_a9780367533199 _q(hardback) |
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| 020 |
_a9780367528485 _q(paperback) |
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| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aBF637.P4 _bG34 2022 |
| 082 | 0 | 0 |
_a303.3/42 _223 |
| 090 |
_aBF637.P4 _bG34 2022 |
||
| 100 | 1 |
_aGass, Robert H., _eauthor. _926634 |
|
| 245 | 1 | 0 |
_aPersuasion : _bsocial influence and compliance gaining / _cwritten by Robert H. Gass and John S. Seiter. |
| 250 | _aSeventh edition. | ||
| 263 | _a2202 | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2022. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aJNA Villacasin (Recommending faculty) AY 2022-2023 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media, up-to-date research on theory and practice, an increased number of international cases, and new and expanded discussions of topics such as disinformation and 'fake news,' youth social activism, nationalism and patriotism, and the neuroscience of deception. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material"-- _cProvided by publisher. |
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| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 0 |
_aInfluence (Psychology) _926635 |
|
| 650 | 0 |
_aManipulative behavior. _926636 |
|
| 658 |
_aPersuasion, Communication, and Social Influence _cCMA153 |
||
| 700 | 1 |
_aSeiter, John S., _eauthor. _926637 |
|
| 905 | _aFo | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBKS _n0 |
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| 999 |
_c20977 _d20977 |
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